Privacy Policy

Privacy Policy

Last updated: 16.02.2025

This Privacy Policy outlines how Saracista Solutions (“we,” “our,” “us”) collects, uses, and shares personal information when users interact with our website, services, and platform. Saracista Solutions operates repfarm, a software designed to help businesses enhance their online reputation through features such as review aggregation, automated review responses, review request campaigns, analytics, and process automation. We are committed to complying with all applicable data protection laws, including the General Data Protection Regulation (GDPR), the Swiss Data Protection Act (DPA), and the California Consumer Privacy Act (CCPA).

1. Who We Are

As the data controller, we are responsible for how your personal data is collected, processed, and stored.

2. Personal Data We Collect

We collect the following types of personal data:

2.1 Identifying and Contact Information

  • Name
  • Business name
  • Email address
  • Phone number
  • IP address
  • Login credentials

2.2 Platform Usage Data

  • Reviews collected from platforms like Google and Facebook
  • AI-generated responses to reviews
  • Interactions with the review widget
  • Reputation analytics and performance data

2.3 Data Collected Through Automations & Review Request Campaigns

  • Customer names and email addresses (end-users of businesses)
  • Private feedback and public reviews
  • Video testimonials
  • Information submitted via landing pages

2.4 Browsing Data

  • IP address
  • Website interactions
  • Cookies and tracking technologies

2.5 AI Processing

  • AI-generated responses to reviews based on predefined parameters
  • Review content analyzed to generate appropriate responses

3. Purposes of Data Processing

We process personal data for the following purposes:

  • Review Aggregation: Collecting and displaying reviews from multiple platforms.
  • Automated AI Responses: Generating responses to reviews using AI (potentially powered by OpenAI via the integrated software provider).
  • Review Request Campaigns: Sending emails to customers encouraging them to leave reviews or provide feedback.
  • Review Sharing: Sharing collected reviews on websites via widgets and on social media platforms.
  • Analytics & Reporting: Providing analytics on reputation and review campaign performance.
  • Process Automation: Automating review request workflows.
  • Legal Compliance: Meeting our legal obligations.

4. Legal Basis for Data Processing

Under the GDPR, we process personal data based on:

  • Consent: When users sign up for newsletters, agree to cookies, or use AI-generated responses.
  • Performance of a Contract: When users purchase subscriptions or request services.
  • Legal Obligation: When required by law.
  • Legitimate Interests: To improve services, monitor security, and prevent fraud.

Under the CCPA, California residents have the right to:

  • Know what data we collect and how we use it.
  • Opt-out of the sale of personal data (we do not sell personal data).
  • Non-discrimination when exercising their privacy rights.

5. User Rights (GDPR & CCPA)

Users have the following rights regarding their personal data:

  • Right to Access: Request access to the personal data we hold.
  • Right to Rectification: Correct inaccurate or incomplete data.
  • Right to Erasure: Request deletion of data.
  • Right to Restrict Processing: Limit how we process data.
  • Right to Data Portability: Obtain data in a machine-readable format.
  • Right to Object: Object to processing for direct marketing or legitimate interests.
  • Right to Withdraw Consent: Withdraw consent at any time.

To exercise these rights, contact us at info@repfarm.com. Proof of identity may be required.

6. Data Sharing

We do not sell, rent, or share your personal data, except as necessary to provide our services or as required by law. Data may be shared with:

  • Service Providers: Stripe (payment processing), email marketing providers (MailPoet, MailChimp), analytics tools.
  • Third-Party Integrations: Platforms like Google and Facebook for review aggregation and social sharing.
  • Legal Authorities: When required by law.

7. Data Security

We take security seriously and implement measures to protect personal data, including:

  • Encryption
  • Secure data storage
  • Access controls

Despite our efforts, no system is completely secure. Users should take precautions to protect their data.

8. Data Retention

We retain data only as long as necessary:

  • Contact Form Data: Until the inquiry is resolved.
  • Subscription Data: For the duration of the subscription and up to 10 years after termination (for legal reasons).
  • Newsletter Data: Until users unsubscribe.
  • Review and Platform Data: As long as needed for service functionality.

9. Data Transfers & International Processing

As we use third-party providers like Stripe, data may be transferred outside Switzerland and the EEA. We ensure appropriate safeguards (e.g., Standard Contractual Clauses) for GDPR compliance.

10. Cookies & Tracking Technologies

We use cookies to improve your experience. Our cookie banner allows you to manage preferences. Types of cookies include:

  • Essential Cookies: Required for website functionality.
  • Analytics Cookies: Collect data on website use (activated with consent).
  • Marketing Cookies: Used for personalized marketing.

For details, refer to our Cookie Policy.

11. Changes to This Privacy Policy

We may update this Privacy Policy to reflect changes in legal requirements or data processing practices. The latest version will always be available on our website. Significant changes will not be communicated via email but will be posted on our website.

12. Contact Information

For questions or privacy-related requests, contact us at:

  • Email: info@repfarm.com
  • Postal Address: Saracista Solutions, In der Dorfmatt 3, 4132 Muttenz, Switzerland

If you believe we have not processed your data in accordance with the law, you have the right to lodge a complaint with:

  • Switzerland: Federal Data Protection and Information Commissioner (FDPIC)
  • EU: Your local data protection authority

For detailed information on cookies and preferences, review our Cookie Policy.